Chapter 1

Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 5000 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our programs and products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Marketing Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of ad sales organizations. We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times over.

Tools to make your team better prepared to win in our highly competitive industry. Our tools have been developed specifically for television advertising organizations. Whether you need help creating more effective commercials that keep clients renewing or a thorough training program for your new(er) AEs, we’ve got what works AND at a price that produces an ROI even your business manager will love!