Are we losing business through stupid mistakes?

Are we losing business through stupid mistakes?

It’s called a service breakdown. That’s when some piece of the customer experience gets screwed up and the result is an unhappy customer and the possibility of someone no longer doing business with you. I’ve encountered a few of these recently and they remind me how...

Your Answer To This Question Is Critical

Here’s the scene. It happens hundreds of times each week in your market. And, in every market. An account executive meets a client for the first time. Early in the meeting, often in the first minute or so, the client asks a really common question: “What have you got...