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The ADvantage DVD Series

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The ADvantage - Producing Ads That Renew is a 4½ hour 5-DVD series from Jim Doyle and Associates about how to create effective ads that get results and get renewals.  Topics include:

Disc 1  Strategy Always Comes First
           The Fundamental Decision Before You Create An Ad
              with Jim Doyle

Most ads fail, not because of lack of creativity, but because they don’t have strategy.  This section will help you learn how marketing experts determine the right strategy for a client’s ads.  It will teach you how to look at your client’s competitors and your client, to determine the right approach to take.  Plus, you’ll learn the four things you need to analyze about a business.

Disc 2  Killer Questions You Must Ask
            10 Questions That Will Drive The Creative
            with Tom Ray

Tom shares the “must ask” questions to uncover key elements in each client’s business that will lead to results-oriented creative.

Disc 3 The Singular Point of Attack
           Getting The Message Focused
         with Tom Ray

Most advertising ends up as a “laundry list” of a business’s offering.  Tom explains the importance of a Singular Point of Attack and shares examples of this powerful concept.

Disc 4 Tips & Tricks to Increase Memorability
         with Jim Doyle and Tom Ray

Tom and Jim have seen and produced thousands of ads.  In this section, they’ll share some of their favorite ways to make your client’s commercial more memorable and also spend time talking about sale ads.  Plus, Jim shares 5 tips to ensure your car dealer ads get results.

Disc 5 The 14 Rules of the Guru of Ads
           Get Rid of the Blah, Blah, Blah or Get Cancelled
         with Don Fitzgibbons

These rules will help you write ads that get measurable results and avoid those doomed to the cold, costly graveyard of failure and cancellations.

The series comes with an Participant Workbook (master copy) as well as a Manager’s Implementation Manual.

Here’s what managers had to say after utilizing The ADvantage™:

The ADvantage - Producing Ads That Renew
The ADvantage - Producing Ads That Renew

Retail Price: $1995.00 Save: 15% Save $300.00 Sale Price $1
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WHAT-WE-DO2
Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising is an extremely powerful and motivating tool, but it must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!