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Jim’s Book

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If you’re an Account Executive who wants to make money selling advertising, if you want a career filled with incredible opportunities and lots of personal AND financial rewards, read this book. Learn how these winning strategies can set you apart from your competitors and turn you into a “difference maker” with your clients.

Making a difference. The true, customer-focused salespeople see their job that way. Sure they love to sell; love the thrill of the chase and the victory, but they understand that true success in our business occurs when their clients win. If their clients win, they will get the chance to work with them for a very long time.

“Jim, thanks for all of the incredibly great advice!  I consider you and your sources my ‘secret weapon.’”   
-Jeff McCann, Charter Media, Senior AE

If you’re interested in purchasing Jim’s book for $19.95, please order below. Discounts are available for quantity purchases. Please call our offices at 941-926-SELL (7355) for quantity discount details. Thank You!

WHAT-WE-DO2
Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising is an extremely powerful and motivating tool, but it must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!