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Phil Bernstein

“Doctor” Phil Bernstein

As a member of Jim Doyle’s Achievers Circle program for many years, Phil Bernstein learned how to make money for his clients, his stations, and himself using the principles of UPGRADE Selling®. With over 25 years of marketing and media experience, he joined Jim Doyle & Associates as a Senior Consultant, and now uses his expertise to generate results for television salespeople and their clients throughout the United States.

Prior to joining Jim Doyle & Associates, Phil Bernstein spent 15 years as an Account Executive for Clear Channel where he specialized in direct business – the art of sitting down with a business owner, figuring out what makes the company special, and designing an advertising campaign that delivers. Now he utilizes his “real world” sales experience to help small- and medium-sized businesses get results through television advertising. By his estimate, he has written more than 500 car dealer commercials and revenue generating spots for everything from window dealers to tattoo removal clinics. Clients love his ability to uncover business needs and create powerful marketing messages that bring immediate and long lasting results.

Before selling advertising, Phil spent eleven years marketing professional baseball, including nine seasons with the New York Mets.

Phil lives in Portland, Oregon with his wife, Michele. They have two sons. Ryan attends the University of Central Florida in Orlando and Tyler lives and works in Portland.

Contact Phil at: phil@jimdoyle.com

WHAT-WE-DO2
Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!