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SELLING TO CAR DEALERS
The Best of Auto Revenue Insights

For 16 years, Jim Doyle & Associates published Auto Revenue Insights, a monthly newsletter about auto advertising strategies, used by media sales professionals across the country. Selling To Car Dealers is a compilation of the best articles from Auto Revenue Insights. From sections on “Creating Effective Dealer Ads” to “Selling Strategies” and “Selling Used,” Selling To Car Dealers is filled with tools, tips, and ideas to help AE’s deliver dramatic results for their clients in the critical automotive revenue category.

The Jim Doyle & Associates team of marketing consultants make over 4300 sales calls each year, analyzing media ad campaigns for car dealers and other client categories, in nearly 90 US markets. This extensive feet-on-the-streets experience makes Jim Doyle & Associates uniquely qualified to know what works and what doesn’t in auto dealer advertising. Now, you can learn their strategies in one comprehensive book, Selling To Car Dealers: The Best Of Auto Revenue Insights.

For more information on our UPGRADE Selling® revenue development programs, call 941-926-SELL or CLICK HERE

For more information on our upcoming events:

National Satellite Conference– Driving New Automotive Revenue: Cracking the Code of the Digital Dealer

2014 Sales Managers High Performance Boot Camp– Leading in the New Economy

 

Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!