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The Front Line, Jim Doyle's e-zine featuring selling tips and ideas you can use to increase your income and your billing.

Improve your sales performance…be the new business star…. AND increase the results you get for your clients.

You’ve found it. This is the program that hundreds of America’s TOP AE’s
are using to get the “edge” over their competition. This program is a source for great selling ideas, and tips on lucrative new business categories.

Dear Account Executive,

If being a ‘good’ account executive is ‘good enough’ for you then you don’t need to waste your time reading what I have to say. If you’re already an exceptional AE (only 95% are) then you know the value of becoming an even better one. You know there are always new tricks, new techniques and new information available that will widen the gap between you and the others. If you fall into this category than I’m sure you’ll be interested in a tool that will help make your clients more successful and grow your income significantly.

Do you want to see Significant Improvement? Fast?

Since 1991, I have been traveling around the country, providing individual AE’s, groups of AE’s and even entire media sales departments with advice and guidance on how they could – as individuals and as a team – excel to higher levels, improve their closure rates, decrease client dissatisfaction and become the best possible AE’s they can be.

In a heartbeat, I can spot AE’s who give a damn, and want to excel and reach that next level of success from those who are satisfied with having achieved ‘job security’ from being ‘good.’ In his book, Good to Great, Jim Collins wrote something that hits the nail on the head when it comes to explaining the single biggest problem in media sales today: “Good is the biggest enemy of great.”

"Your Achievers Circle Membership is the best investment for my business.  The weekly emails, your personal support, and the guest speakers you have available to us, keeps me on the leading edge.  I feel I can break through the advertising clutter and get to the heartbeat of my client's business with your up-to-date information and competitive ideas.  Thank you so much for your support and genuine concern of my success!"

Darla Winters, KRIS-TV, Corpus Christi, TX

Think about it; in a day and age when mediocrity is an accepted standard in our business, many simply don’t aspire to achieve greatness in our field. We do what we do, make a living, do it well (by today’s standards) and we’re satisfied. We’re just good enough to have ‘job security’ but that’s about it.

Take a moment. Look around your office at others who do what you do for a living. You’ll probably be able to point out some who are barely holding on, hoping their list will magically get better so they won’t be fired.

It’s also possible there’s an AE who always seems to come out smelling like a rose. Always at or near the top in sales, his or her clients love them and listen to them and their closure rates are unreal. Why is that?

You’re both selling, pretty much, the same product. Is it a matter of personality? Look again at the underachievers. I’ll go out on a limb and say that, from a pure personality perspective, the underachievers are as personable or maybe even more so than those who excel! They have to be! Personality is probably ALL they have going for them!

This program offers ideas and solutions that are successful in markets all over the country. AND at the same time it coaches you to become a stronger, better AE every week!

Now, focus on yourself and make an honest appraisal of your goals. Let’s figure out what needs to be done to jumpstart you to the next level. Even if you’re one of the rare overachievers in the office, there’s still another level. But you already know that, right?

That’s why I titled my book, Don’t Make A Sale…Make A Difference. The purpose of what I am offering you in this letter is to “make a difference” in your life.

• A difference in how much money you make.
• A difference in how well you’re received and respected by your clients, and new prospects.
• A difference in how much pleasure you get out of going to work every day.
• A difference in how your manager(s) perceive your VALUE as a member of their sales team!

If being ‘good’ is ‘good enough’ for you, then I want to thank you for reading this far and wish you the best. No offense. In fact, those who do participate in my program and want to achieve exceptional levels of success owe a big time thank you to the ‘good’ and ‘mediocre’ AE’s. Without the good and mediocre to be compared against, how would clients and general managers know how to recognize and appropriately reward excellence?

Still with me? Good for you. Before we get into the nitty-gritty of the program, let me first assure you that no long-term commitment is required. If, at any time within the first six months, you feel the program isn’t working for you – you can opt out without incurring further obligation.

The name of the program is The Achievers Circle.
There is room for only 250 at a time. This is another reason why I try to discourage those without the ambition to succeed or improve to ignore my offer. Frankly, if an AE doesn’t have even an ember burning to ignite the fire of greatness within them, then there isn’t any program that is going to help them!

Only 1 in 20 (5%) of AE’s achieve true exceptional greatness. Working with this committed 5% and those who want to be, is the thing I love to do most. Yet I still, out of necessity and the never-ending hope of discovering a diamond in the rough, work with the other 95%.

Since its inception in 2001, top sales people have benefited from the one-on-one personal coaching, sales tools, training techniques and other real time services that come as a part of The Achievers Circle program. Perhaps the time is right for you to be a participant in the things that only the best receive.  Are you ready?

"I really enjoy the insight you give.  I have passed 100% of my budget. 
I have already started laying groundwork for next year by applying
many of the recommendations you give. Thanks!"

Jeff Fritz, Charter Media, Tri-Cities, TN

PERSONAL COACHING DAYS

Throughout the year I set aside days for personal, one-on-one phone conversations with Achievers Circle members. You may want to call me on one of these days. You may want to call on all of these days. There is no limit or restriction on how often you can participate. What do people call about?  You name it!  Whether it's a specific idea for a client, or some thoughts on how to organize or manage your business, I'm at your beck and call all day. 

As special as these days can be for you, they’re as special for me.  Helping our members on a one-on-one basis is something I love to do.  Need help freshening up your presentation? Have some specific challenges to face? Encountering a bit of rough road with a client?

As an Achievers Circle member your day will come when something said during a Personal Coaching Call will make a huge difference in your life.

THE WEEKLY ACHIEVERS CIRCLE NEWSLETTER

The Achievers Circle weekly memo has proven over and over again to be a useful tool for members. (It’s also one of my favorite writing outlets.) The Weekly Achievers Circle will actually help members make money. For me, the newsletter is an opportunity to share inside information, creative strategies and sales techniques I pick up when I'm traveling around the country.  Everyday something new is being discovered by an Achievers Circle member and it’s shared with me. I then pass it along to you with tips on exactly how to turn this information into money. This memo comes to your email inbox every week with up-to-the-minute information and ideas to help you make money today, right away!

Here's a list of some recent topics included in The Achievers Circle Memo:

• A new dental niche that holds BIG opportunity.
• Overcoming the "no budget" objection.
• What to say when the advertising doesn't work.
• A great car dealer idea that's fun, easy to sell, and gets results!

You also receive “Alert E-Mails” ANY TIME there's actionable news.  Like when Mitsubishi announced a $400 per car incentive for their dealers.  We find out inside information and it gets sent out to you IMMEDIATELY.

“After more than 20 years in Broadcast Television Management, I find myself a reformed "Peddler".  I actually had a discussion with a peer explaining how frustrated I was NOT to have found this thought process/material 15 years ago.  The repeated ability to have advertisers share their total budgets, and true deep down needs - gives us a real opportunity to create business partnerships where we are welcomed into meetings, not a dreaded intruder."

Randy Stone, WRSP/WCCU, Champaign, Decatur, Springfield

THE QUARTERLY TELE-SEMINAR

Imagine that, in the entire country, only 200 media AE’s are invited (four times a year) to exclusive seminars featuring the nation’s top sales consultation and success experts. Now, imagine you’re one of them! Four times a year, we conduct Achievers Circle Members Only, Advanced Level Sales Seminars as part of your membership! These Tele-Seminars feature the likes of:

Mark Victor Hansen, known as America's Ambassador of Possibility: Awakening the Possibility in Every Soul!  But you may know Mark better as "that Chicken Soup for the Soul guy!" In the area of human potential, no one is better known and more respected than Mark Victor Hansen. For more than 25 years, he has focused solely on helping people and organizations, from all walks of life, reshape their personal vision of what's possible. His powerful messages of possibility, opportunity, and action have helped create startling and powerful change in thousands of organizations, and millions of individuals worldwide. Mark spoke to our Achievers group recently with "A Conversation about SUCCESS!”

Art Sobczak, a nationally known sales trainer on "Selling Over the Phone.” With as much phone work as we all do, sharp phone skills translate directly into better selling. Art shared with us real-world techniques: 1) how to get your calls returned, 2) how to call a client back after a presentation, and 3) how to avoid the 2nd biggest mistake sales people make in the first 15 seconds on thephone.

All Tele-Seminars are recorded, so in case you're not able to phone in during the seminar itself, you can still go to our web site and download or listen to the recording to benefit from the information. Only Achievers Circle Members can call in or gain access to this "Members Only" page on our web site.  Consider this just another step toward widening the gap between you and the others who are fighting for the same business.

Catch-Up Bonus:  As a new member of The Achievers Circle, you’ll receive several past Tele-Seminars on CD for FREE to get you started quickly, including the two programs listed above!

“It has been wonderful receiving your e-mails each week and even
though I have been in the business for over 20 years it is very refreshing
to get new ideas from you!  Thanks again!!”

Arlene Warden, WALB-TV

Consider all the information, advice, news and techniques you’ll pick up during the interactive Personal Coaching, Call-In Days and the Quarterly Tele-Seminars. Now, consider how you can turn what you learn into what you EARN and you can see how participating in The Achievers Circle is a huge value for your money.

But that's only one small part of what you'll receive!

By nature those who opt to participate as members of The Achievers Circle are always on the lookout for ways to widen the gap between them and all of the other sales people out there today. I want to make sure you get everything you can from me to help you strengthen your edge.  So, just to make sure you never miss a trick, you will also receive a personal copy of every CD program I have ever recorded. 

This is a package that would cost you over $300 alone, even if you bought it at our discounted prices.  I'll also send you our CD program, UPGRADE Selling®.  This will help you reinforce the principles you've learned in our live seminar. 

Plus, I'll include a copy of my new book, Don't Just Make A Sale...Make A Difference! If you are an Account Executive who wants to make a lot of money selling advertising, if you want a career filled with incredible opportunities and lots of personal AND financial rewards, you must read this book.  You will learn how these winning strategies can set you apart from your competitors and turn you into a “difference maker” with your clients. (Not to mention a “difference maker” on your sales team.) This book is included FREE along with your Achievers Circle membership!

The Achievers Circle Membership: only $39.95 a month.

As I mentioned earlier, you're not locked in.  If at any time after the first six months of membership, you feel the Achievers Circle program is not living up to your expectations simply cancel your membership without ANY additional obligations.  And you can take the membership with you even if you change jobs or markets. It's a personal tool that is designed to help you make more money year to year. Change sales positions, or follow whatever course you want in life and the Achievers Circle program will follow-you to help you maximize your potential.

"I have been a member of the Achievers Circle now for about 7 years.  Being a member was the best jump-start to my career.  The information is valuable and will help you Achieve not only your station's budget but also your personal goals.  I do not lie awake at night wondering what tomorrow will bring anymore."

John Ford, KMEG/KPTH, Dakota Dunes, SD

The Achievers Circle 250 Are
Always First in Line 

Become a member of The Achievers Circle now and I'll send you your own personal copy of our Auto Revenue Insights newsletter.  You will have yours first, while the rest of the sales department waits for it to arrive at their desk. (If your station subscribes.) This is a $197 annual subscription that's yours FREE when you join our Achievers Circle.  (This is a limited time offer, so ensure you get yours by signing up today!)

" Thanks for all the incredibly great advice.  I consider you and your sources my "secret weapon!"

Jeff McCann, Charter Media, St. Louis, MO

I’ve met hundreds of superstars and thousands with the potential to achieve super stardom. It’s with these people that I most love to work. They’re not looking for ways to improve and better themselves because their boss told them too! They’re doing it because they want to, because it’s in their nature to want to always be better tomorrow than they were the day before. These are the kind of people I want to work with, one-on-one. That's why I'm so excited about this program.

Remember, you'll get:

• Personal Coaching on Members Only Call-In Days

• Weekly Achievers Circle Memos delivered to your email inbox

• Quarterly Advanced Selling Tele-Seminars featuring nationally known experts

• A year's worth of archived recordings from past Tele-Seminars

• Over $300 in CD's and books to help build revenue and reinforce your skills

• Plus, your own subscription to Auto Revenue Insights.

Every month you start over with new budget numbers. Making budget is important, yet it is really only a piece of truly building your VALUE in the company. You can be good, or you can be GREAT. This program is the fast track to standing out from the crowd, and being a top performer time and time again.

Are you an Achiever?  Join us!

To get started simply click on the button below. Fill out the electronic enrollment form and return it to us. Within a few days, we'll send your Welcome Kit with a personal copy of every audio recording that I have made. And your emails will start immediately!

All the best,

Jim Doyle

PS.  Remember, this is a comprehensive coaching and training program for the super stars. Achievers’ lead the way on their sales teams and know the importance of taking action.  Remember, our enrollment is limited to only 200 Achievers.  Enroll now to get started!

P.S.#2 With our 6-month, no-obligation cancellation policy, you really have nothing to lose and so much to gain.  Why not join us today!

"I have been an Achievers Circle member for several years and always look forward to Jim's weekly email.  Every week I can come up with something that I can do different or better to build more successful client relationships and sales.  I get great ideas for prospecting and getting through to hard to reach potential clients.  The tele-seminars are great and I listen to them over and over in my car.  The opportunity to call and talk to Jim is also great, even though I don't take advantage of it often it's nice to know I can call!"

Anna Lane, CBS News Channel 5/The Cheyenne CW, Cheyenne, WY 

"I must tell you that being a part of the Achievers Circle has had a tremendous impact on my development as a sales professional.  Prior to being a member, I was pretty good at selling networks and packages, etc., but the Achievers Circle really helped me take my sales career to a new level.  My whole paradigm has changed where I now focus on ideas and marketing to help my clients, and clients see me as a partner.  It is a great feeling to have clients ask me for advice on what I think of other forms of advertising or what I think of a TV script that ad agency wrote.  I owe a great debt of gratitude to you for all of the help that the Achievers Circle has meant to my sales career." 

Bob Tombs, Comcast, New Jersey