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18 Things You Must Know About Healthcare Marketing

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In the last few years we’ve seen a huge increase in the amount of ad dollars coming from healthcare. But what’s about to happen will make these last couple of years seem like crumbs. This category is about to explode, with the next wave of BIG MONEY coming from doctors. And the new healthcare reforms will only increase the opportunities. Jim will share secrets on:

* The physicians you should target
* What you can say to get an appointment and get your voicemails returned?
* The hot buttons for Docs with Healthcare Reform. (Hint: Say the right thing and you will have a very engaged listener!!)

You’ll also see:

* Lots of commercials & creative ideas
* Success stories from doctors around the country
* Interviews with doctors and healthcare professionals
* Take-out video to show during presentations

2010 HealthCare Conference
2010 HealthCare Conference

Regular Price: $500.00
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WHAT-WE-DO2
Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!