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UPGRADE Selling®

The Components of the UPGRADE Selling® Program: Upgrade Selling Logo with BG 72dpi

Turn your Sales Staff into a Sales Force with UPGRADE Selling®, the Jim Doyle & Associates (JDA) signature in-market, DMA exclusive program.

The UPGRADE Selling® training and revenue program works because it’s a System and a Sales Culture, not just a Seminar. This marketing-based program will close business and renew long-term contracts by helping you develop messages for your clients that work, and thus, dramatically reduce churn.

If consistent, substantial, revenue growth is at the top of your priority list, this is the Program for you. Call 941-926-SELL (7355) or email: to learn if UPGRADE Selling® is available in your market and to get more information.

Step One: Introductory Training with Jim Doyle

Jim Doyle conducts a two-day UPGRADE training event in your market. Your sales team is exposed to results-producing philosophies such as the Power of Focus and the effectiveness of asking for more dollars. The principles of Jim’s training are then reinforced with an 8-Week Maximizer Follow-Up Program. This component focuses on getting your AE’s to ask both existing and new prospects for much BIGGER dollars. AE’s are taught to focus on the share of the advertisers’ dollars, NOT the TV share.

Step Two: Client Marketing Events with EVP, Tom Ray

Tom Ray presents customized marketing seminars to your clients. Imagine a morning that starts with Tom’s presentation for attorneys or healthcare professionals, followed by a general marketing program appropriate for any type of business. He has presented these seminars in hundreds of cities across the country, always to rave reviews. Clients are shown the power of focusing ad dollars in fewer places, as a MAJOR mistake we see advertisers make is spending ad dollars in too many places.

Everyone loves the real-world, easy-to-implement ideas that Tom introduces.

Step Three: UPGRADE Selling® Revenue Initiative

One of our 10 Senior Marketing Consultants will be partnered with your organization to meet one-on-one with your clients, understand their business needs, and present ideas that close hundreds of thousands in incremental dollars. This year our Senior Consultants will visit over 4500 businesses all over America and help advertisers achieve local television results. They have tested ideas that are having significant impact on similar businesses around the country; ideas that are proven and reduce client risk.

Each of the 3 steps repeats in Year Two with changes designed to take your staff to an even higher level.

But that’s not the end… Once you are part of the UPGRADE Selling® Program, JDA is your partner 24/7. Your team experiences customized training components designed to help increase performance every day of the year. Improve AE sales skills, be a better leader, create stronger marketing messages… it’s all here and all ready for you.

“Everyone has been great on the JDA team! Whenever we ask for success stories, opinions, ideas – whatever – we get 2-3 responses within 48 hours. That to me is still one of the BEST ongoing tools to the program. What a library of research for us all.” ~Ron Westrick, General Sales Manager, KVLY-KXJB-ThisTV

Contact us today about DMA exclusive In-Market Programs.

We make you money, we make you better!


Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 4800 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Marketing Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!