"Automotive is our biggest category
and we stink at it!"
-Sales Manager, Chicago
What if you had a sales tool dedicated to the car business that showed you the INSIDE secrets to selling car dealers?
And what if that same sales tool had specific advertising strategies to take advantage of the changes and opportunities in the car business? Ideas your sales team could take directly to their dealers that day and turn into business?
Here’s info on the tool already being used all over the country by media salespeople to generate HUNDREDS OF THOUSANDS OF DOLLARS in new car dealer business each year.
Ready to get your unfair share?
Dear Sales Leader,
Do you feel like the sales manager in Chicago? The automotive category accounts for 25%, 30%, or maybe more of your annual billing when you add national, association, and local ad money.
Many sales managers feel this way. If they could do better with their local car dealers, they could increase local revenue substantially. It’s frustrating because most times you have access to the economic buyer, but far too often your salespeople are ill-equipped to help the dealer grow sales in an increasingly difficult, competitive auto market.
How do I know? Because car dealers tell me! I’ve worked with thousands of individual dealers over the past ten years and the sad reality is that, for the most part, they’re disappointed by the lack of knowledge they see in their media sales partners. Yes, they consider you a partner, but they expect you to bring more to the table.
Ten years ago, I launched a sales tool specific to the car business that gives your staff a distinct advantage. It’s called Auto Revenue Insights.
When you subscribe to Auto Revenue Insights, your sellers will be armed with the most up-to-date automotive news, directly focused on helping them increase sales for their dealers and increase their share of the ad budget. This isn’t automotive mumbo-jumbo that you need to analyze. That’s already done and presented in an easy to read, pertinent newsletter that you receive 11 times a year.
“Every one of Jim’s ideas can be put into action and will produce results, almost overnight. He has a true understanding and passion for the car business.”
Bill Marsh, Jr., Bill Marsh Auto Group, MI
Here’s what’s included in each issue:
AUTO INDUSTRY UPDATES
Through the years, I’ve created a large network of automotive resources that give us industry sales information, manufacturer incentive updates, and insider info about what’s going on in the car business. A lot of this information isn’t available through typical advertising outlets and, in fact, some of it will be news to your dealers!
Armed with up-to-date sales information, your sales team can speak with dealers about the challenges and opportunities they face today and how to take advantage of them. Trust me: these conversations rarely take place inside the showroom between media salespeople and car dealers. Using the information in Auto Revenue Insights will help AE’s stand out from the competition because they’ll have pertinent, current marketing information delivered monthly to take to your dealers.
Review it in your sales meetings and give each sales team member a copy of the newsletter and have them take a copy to their dealers. It will allow them to speak with dealers about sales trends and industry developments that they’re not likely to hear from any other media salesperson.
“Auto Revenue Insights summarizes what’s going on in the auto industry. Jim gives us his take on why and how that applies to advertising, then how we should react.”
Jim McLean, KPAX-TV
TRENDS THAT WILL IMPACT BILLING
In each issue, you’ll find a number of industry trends that could have a positive or negative impact on your billing. Not only do we highlight these, but we give you our take on what it means and how to take advantage of them. Here’s an example:
Over the past year, we told our subscribers about:
1. The details of the Cash for Clunkers program.
2. How the GM and Chrysler bankruptcies impacted the industry.
3. Decline in newspaper ad readership and its impact on marketing used cCars.
4. Advice for the "new" used car dealer.
5. Why fewer dealers will be good for the ad business.
6. What's next for Saturn?
Plus so much more….
Every month, we distill the important auto news you need. Auto Revenue Insights saves you time and money. No need to subscribe to and read numerous publications about the auto industry. We do the work for you!
IDEAS THAT SELL
As I travel around the country speaking to car dealers and salespeople each month, I see many different ideas and strategies that are working for dealers in different parts of the country. Although I will be told in almost every market that “our market is different,” I’m convinced there are more similarities than differences. Because of that, I give our subscribers different hooks, positions, and strategies that dealers I see are using successfully, ideas you can pass along to your dealers immediately.
Plus, our eight Senior Consultants: Tom Ray, Don Fitzgibbons, Perry Kapiloff, David Melville, Jarrett McConnico, Jim Birschbach, John Gutbrod, and Tom Conway, work with hundreds of car dealers each year and alert our subscribers when they come across (or create) a killer idea or concept. Auto Revenue Insights subscribers have made thousands of dollars from their observations and ideas. Ideas like this one:
In towns across the country with auto or truck manufacturing plants, employees of that company get special prices from the dealers. Two truths occur in those towns: 1) the employees get a not-for-the-public discount, a 2) the rest of the town knows about it.
How about offering the general public the employee deal? Lots of dealers do that in these towns, but here’s a hook that will break through and get noticed:
“Get the PERK without the WORK!”
“Auto dealers are my number one category. Auto Revenue Insights gets my salespeople up to speed with what’s happening in the auto industry in just five minutes of reading. “Ideas You Can Sell” is especially helpful because ideas sell! We’ve absolutely made money using ideas in ARI.”
Alan Bishop, Managing Partner, Finger Lakes Radio Group
So, how much is this kind of sales intelligence worth to you?
That may actually be the best part of the whole deal!
We’ve become so convinced by hundreds of Auto Revenue Insight subscribers that you will use this subscription to grow your car dealer billing, that you can receive this powerful tool RISK FREE.
And the really good news is that Auto Revenue Insights is now digital. With the click of a mouse, your office sales staff will know all the current trends in the auto business.
Just subscribe to Auto Revenue Insights for one year at the introductory rate of $197 for 11 issues. If you’re not convinced that your sales team is using the information you receive to grow your car dealer business after four months, call us and cancel your subscription. We’ll refund your money and you can keep the first four issues as our thank you.
Here’s an added incentive. When you start your subscription, we’ll immediately send you the past 3 month’s issues at no charge, so you can start to gear up your sales team right away. Then, your subscription will start with the next new issue.
To subscribe and join hundreds of media advertising professionals who get inside information, ideas that sell, and trends that could impact their billing, fill out the form below. We’ll start your subscription to Auto Revenue Insights by emailing you the last 3 issues immediately. Then you’ll start to receive 11 more monthly issues filled with great car dealer information.
Thanks for your interest. Now, let’s go sell some car business!
Sincerely,
Jim Doyle
P.S. Are you as good as you can be with your number one category? A subscription to Auto Revenue Insights can help you move the needle in billing and in relationships with your car dealers. Try it risk free and see how much better your billing can become!
