Welcome to Jim Doyle and Associates
A message from Jim Doyle:
Something SCARY is happening in local television advertising -- and it may be the biggest issue hurting local sales growth.
If you’re like most leaders in our industry, you’re spending a lot of time trying to figure out how to grow your business. You work with lots of vendors – perhaps you use our UPGRADE Selling® programs to help increase local revenue.
And I know why. It's because there are just two ways to find growth. One is our digital offerings - and I getg jazzed by all we get to sell today! The other is bringing clients to our core TV product.
There are huge local opportunities right now. Maybe the biggest local opportunities we've had in a very long time.
But here's our problem - and it may be the single biggest issue impacting our local sales growth. Let's suppose we convince an advertiser to move Yellow Pages money to Tv, produce an ad and them on - but the ad doesn’t work and our client cancels. When that happens, we lose BIG - and so do our advertisers!
Jim’s video message
The purpose of this message is to introduce you to the single most important program we have ever developed. Tom Ray and I have been working on this for over a year now.
It’s called The ADvantage™ – Producing Ads that Renew, a 5-DVD series for AEs, managers, and producers about how to create effective commercials.
It’s everything that Tom, our colleague, Don Fitzgibbons, who many of you know as the “Guru of Ads,” and I have learned from years of experience helping small and medium-sized businesses produce ads that get results.
By the way, the ideas included in The ADvantage™ will help improve the effectiveness of your digital products. In fact, one idea we share was used by a company in the Midwest that increased their click-through rate on a banner ad by four times in just a short period of time.
There are over 4½ hours of training in this series. I’m not going to list it all in this message, but I’ll give you three bullets about what's included in The ADvantage™
1. Your team will learn the specific approach to developing a strategy before writing the spot. There’s an old line that says, “If you don’t know where you’re going, it’s real easy to get lost.” We believe if you can articulate the strategy before you write the ad, doing the creative becomes really simple. Get it right, and you make it work for the client. Get it wrong, and no matter how great the ad looks, it won’t get the kind of results that renew!
2. We share the specific questions your folks need to ask clients to be sure they give them the best advice. You know, asking questions is a critical skill. We're not just going to talk about how important it is, we're going to teach the skill and provide them with the questions they must be asking.
3. In my favorite section, Tom Ray and I share “Tricks and Tips” – our best ideas to increase and guarantee memorability. I guarantee the ideas in this section alone will help close sales and produce ads that will be very effective and absolutely get advertisers to renew. We’ll share five ways to make your car dealer ads more effective and, as you know, I’ve sure seen a ton of those commercials! We will give you some ideas that will make a difference.
View DVD series content
When we produced this series, we did it with your needs and interests in mind. So, we’re happy to say this is not expensive -- especially when compared to just one cancellation. Think about how much one cancellation costs and what you lose in revenue.
The cost is $1995.00 and yes, we do offer group pricing. We’ve been gratified already by the broadcast and cable groups that have
bought this program for their entire company.
We know budgets are tight, so you can get the program now, get the benefits of more effective advertising for your clients in 2012 and spread the expense over the year, if you like.
Like everything we do at Jim Doyle and Associates, this product comes with a full and complete MONEY-BACK GUARANTEE. If you don’t feel this program does everything that we said it will, we'll cheerfully refund your money – no questions asked.
The ADvantage™ – Producing Ads that Renew may be the most important product that we have ever released.
Please contact me (jim@jimdoyle.com) or Elizabeth Barrett (elizabeth@jimdoyle.com) or call us at (941) 926-SELL for group pricing and payment plans.
Click here for an order form that includes pricing and a payment schedule. ADvantage order form
The number one issue impacting our business? It’s not getting new clients. It’s getting clients that get great results and then RENEW. How can you guarantee that? You can help your team – your AEs and your Producers –create effective commercials that will renew. Get your team The ADvantage™.
Sincerely,
Jim Doyle
P.S. Renewals are the number one issue impacting our business. If we get the client on, and they don't renew, we’ve lost, they’ve lost, and our chances of ever doing business with them again have gone right down the drain.