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7711 Holiday Dr.
Sarasota, FL 34231

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Our Dealer Revenue is more at RISK than at any time in our history, as dealers move their ad money from traditional media to digital– but not OUR digital. With auto being our biggest category.. this is huge. We must fight back!

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Our Team

Each year our Senior Consultants visit thousands of businesses across America. They know which tested ideas are having significant impact on other businesses in your category around the country. Read more

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JDA is a sales and marketing consulting firm. We work with TV stations and Cable companies to help business owners who want to stand out from their competition and significantly increase the results of their advertising. Read more

Jim Doyle & Associates (“JDA”) is a national sales training and marketing consulting firm. We partner with broadcast and cable television companies, providing customized media-specific programs and tools that uniquely increase revenue and make sales teams more effective.

Television advertising and digital options are extremely powerful and motivating tools, but they must have the right elements to be impactful. Each year the JDA team of consultants makes over 4300 local business sales calls with television account executives. Using this “feet on the streets” approach, we have perfected results-driven advertising, and through our Programs and Products you will benefit from that experience.

Exclusive In-market Programs. The JDA Senior Consultant team comes from diverse backgrounds and successful careers to ensure your success. Our market-exclusive, full UPGRADE Selling® Program focuses on the specialized needs of Ad Sales Organizations . We’ll sit side-by-side with you, your AE’s, and your clients to understand each client’s unique business needs and then design strategic, individualized presentations that will close business – lots of business. Another huge benefit? Year-round access to our team of knowledgeable top performers and LOTS of extra support, which will produce revenue that exceeds your investment many times more.

Tools to make your team more prepared to win in our highly competitive industry. Our tools have been developed specifically for Television Advertising Organizations. Whether you need help creating more effective commercials that keep clients renewing, or a thorough training program for your new(er) AEs, we’ve got what works, AND at a price that produces an ROI even your business manager will love!